The Media & Entertainment industry globally is undergoing a rapid change related to the emergence of the Internet and Digital Media. These technology advancements are viewed by M&E as both a challenge and an opportunity and M&E is looking to IT to enable the transition to a business model that can meet M&E industry demands. This has led to a significant increase in IT investment across the M&E industry. Being people’s industry it is continuously thrown with new ideas and concepts, which requires latest technology changes and quick change of working platforms and applications for the reception of delivery and content. Since the advent of the Internet, businesses and consumers have been faced with an ever greater choice of media from conventional to newer electronic and digital mediums. Businesses need to be proactive in understanding what is in consumers’ minds and providing what consumers like and want to see. By exploiting different media to do this, they can win new customers and generate new business. Whether a specialized media company or individual businesses wishing to leverage media for effective marketing, true success lies in the ability to aggregate content from diverse platforms and in diverse formats, manage and then refocus it, before delivering the result across various platforms and with different devices.


The media industry growing at a speeding compounded annual growth rate of 6.6% is one of the most powerful entities on earth today. With the expenditures estimated to touch $1.8 trillion by 2010, the global media and entertainment is predicted to venture into new forms of content, media and devices.

SourceEdge has a practice dedicated to Media & Entertainment managed by senior professionals using new media mantra e=mc˛, media & content, creativity. Our mantra facilitates the rapid transition of a company to new generation Digital Media Enterprise. We offer the Digital Media Enterprise a blend of creative business consulting, customized solutions and cost-effective delivery. We work with media and entertainment companies to integrate business strategies and add value to operations.