1. Why is your company exhibiting at GITEX Technology Week?
SourceEdge would like to launch it’s flagship product BA Studio for middle east & African region at GITEX. Apart from the product showcase, SourceEdge has special interest to promote it’s Microsoft Capabilities around Microsoft’s enterprise solutions like NAVISION/AX ERP, MS CRM, Microsoft Sharepoint (MOSS), Microsoft Exchange Server.
BA Studio the solution designed to empower the IT managers, helps to realize the application development is much easier than ever before. With BA Studio, businesses can meet their needs of deploying the application in just few days of normal development cycle which otherwise makes the project running with big challenges of time overrun, resources attrition, long testing cycle and increasing budget. Businesses can create applications now and run it for both Web and Desktop with one time development effort, facilitating early realization on go-to market and cutting the cost.
2. What products or services will your company be promoting at the show?
Our Primary interest is to promote BA Studio and equally focus on SourceEdge’s offshore services as IT outsourcing solutions to clients in MEA region. SourceEdge’s offshore services are focused around Product Development, Microsoft Implementation, Web development, Mobile development, Remote IT infrastructure and Creative Design.
SourceEdge will also promote it’s ready solutions called:
- SpeedFrieght – Transport Management Solution for Freight and Logistics Service providers
- PayEdge – Payroll Management Software
- TradeON – An Integrated ERP Solution for Traders
- BA Studio – Developer platform to create enterprise applications in short development cycle
- SeedERP – An integrated ERP for Seeds farming process industries

3. What does your company hope to achieve by appearing at GITEX Technology Week?
SourceEdge is aiming to position itself as a Software Product Company by launching it’s Flagship Product “BA Studio” to cater the needs of IT Managers of mid-large enterprises and Software Development Companies to manage their own project development. We emphasize to partner with IT companies in MEA region wherein both SourceEdge and it’s partners can collaborate to develop cost-effective and quality solutions leveraging the experience of SourceEdge on cutting –edge IT solutions for enterprises, government and small businesses.
4. How important is GITEX Technology Week to your company’s success in the Middle East?
GITEX is one of the world's most dynamic and influential ICT exhibitions for international professionals to do business across Middle East and African nations. Celebrating its 30th anniversary, this event has been the platform for many companies to exchange knowledge, enhance business networking, launch ICT & Software products and venture in to the Middle East Markets.
SourceEdge perceives this event as a right podium to establish business ventures, networking and Business Partnerships.
5. How important is the Middle East market to your worldwide operations?
SourceEdge analyses that Middle East, has been a market with rapid growth in the ICT sector. With the Government liberalizing the ICT sector to encourage the private sector for more investments; large global giants have expanded their business operation in the Region. This has triggered a pool of opportunities in IT outsourcing. Also with the presence in the Middle East markets, proves to be advantageous in reaching the African market too. SourceEdge sees the Middle East is gateway to Africa and epicenter of business for the entire Middle East region